Wednesday, 16 February 2011

Media Evaulation - Who would be the audience for your media product?

Between our questionnaire results and looking at our actual product, we decided to make our film a 15, following BBFC guidelines. This limits us with who we can address and -potentially- gain a profit from. On the other hand, it gives us additional creative freedom when making the film, and allows us to add / keep more graphical content, which will be useful, especially with the knife theme which runs through our piece.
So, we can only sell our product to those of 15 and above, which still leaves a large gap in the market, with the people that most often using the cinema being teenagers. Looking back at our questionnaire results (which we obtained from a total of 31 people), it is clear that the rating we have given our film is perfect – almost all of the people we asked were between 11 and 16 years of age.
As for other films we have looked at, ‘Donnie Darko’ was a 15, ‘Memento’ was also a 15 and lastly ‘The Happening’ was also a 15. Thus, the film we are creating also fits in well with films that other, more experienced directors have made.

Some of the information I found that told me how the guidelines are set I found on this website - http://www.bbfc.co.uk/

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