Wednesday, 16 February 2011

Media Evaluation - What kind of media institution might distribute your media product and why?

The big decision here was whether to go with a big film institution like Warner Bros. or New Line Cinema (creator of the infamous ‘Lord of the Rings’ trilogy and apparently with ‘The Hobbit’ now on the cards), or to create an ‘indie’ film, which is becoming more popular in today’s media industry. ‘Leon’, ‘Memento’ and ‘Moon’ are all popular and successful indie films, and while they lack the large (and undoubtedly useful) budgets of films backed by film institutions, they often make up for this with unconventional and unusual techniques that captivate the audience.
Thus, I think that our production should be an indie film, as (due to a far more limited budget) it would be more challenging, realistic to said budget, and would give us a more rich experience. I would also like someone like Baz Luhrman (director of ‘Moulin Rouge!’ and ‘Romeo + Juliet’) or Darren Aranofsky (director of ‘The Fountain’, ‘Requiem for a Dream’ and most recently, the highly-praised ‘Black Swan’) as I appreciate their unconventional techniques when composing a film. For example, Luhrman’s fast optical zooms in both ‘Moulin Rouge!’ and ‘Romeo + Juliet’ create and almost humorous tone out of a simple technique, whilst Aranofsky’s montage used to show drug-use creates a powerful, deeply moving effect that is still easy to understand.
After some research, I think that my Indie film company should be ‘Artisan Entertainment’, who produced ‘Reservoir Dogs’ and ‘Pi’, which are both thrillers, along with ‘The Blair Witch Project’, which, like our film, is set in the woods, and we may be able to adapt this idea.

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